Angry Birds Go! Racing Wheel

Angry Birds moved into a new game genre, racing. As a way to gain brand exposure outside of being solely a software game, we designed a physical product that the company could use as a way to expand their brand assets. The steering wheel that attaches to a user’s phone in order to provide a more immersive and natural racing experience.

The racing wheel features interchangeable housings to accommodate iPhone models 4, 4s and 5. Side grips were designed to be separate from the main body in order to allow easy application of graphics and textures.