Dog Toys for the Modern Home
Studio SMT was approached by Up Dog Toys who wanted to create a dog toy for her corgi, Odin. The owner was frustrated by how poorly other toys they got him held up to abuse and their lack of mental challenge as a puzzle toy.
The thought behind the design was to make a toy that is aesthetically pleasing. Many friends and family own dogs and it was observed that the toy bin was hiding in the corner. Dog toys were usually not pleasant to look at and the owners seemed almost ashamed to leave them out. We wanted to reverse this by providing a great looking modern dog toy that doubled as a treat puzzle.
Odin was released in 2015 and was featured in: Fast Company, Dog Milk, PSFK, Good Dogs & Co., Gear Patrol, Modern Scottie Dog, Super Compressor, Cool Pet Projects and Yanko Design.